Operation Management

Comp4U 

 

Comp4U is a local computer store you will open that will build computers from components 

when a customer places an order. We will have a local store where some sample computers 

will be on display and we will build the computers in the back room on a lab bench using simple 

tools such as screwdrivers and pliers. 

 

You load up the software and test the computer overnight. We will also have some 

sophisticated test equipment we will use to test the computer when finished. We can also 

repair computers so the test equipment could be used for that. 

 

Customers have the following options: 

1 type of case 

1 type of keyboard 

1 type of mouse 

2 sizes of monitors (19” and 21”) 

2 different Intel CPU’s (fast, faster) 

1 or 2 CD-DVD drive that can write DVD’s and CD’s (optional) 

2 sizes of hard disks (big and you’ll never fill it up) 

1 soundcard, microphone and speakers (optional) 

1 wifi card (optional) 

1 wired network card (optional) 

1 type of motherboard 

2 choices of RAM memory (a lot and really a lot) 

Windows 7 

Office software suite (optional) 

 

Our objective is to build a computer within 2 days maximum, 1 day goal. 

Prices will be competitive. We will discount on quantity orders. 

Since volume is relatively low, you will have to buy the components from wholesale suppliers 

(rather than directly from the manufacturers)

 

Comp4U 

 

Comp4U is a local computer store you will open that will build computers from components 

when a customer places an order. We will have a local store where some sample computers 

will be on display and we will build the computers in the back room on a lab bench using simple 

tools such as screwdrivers and pliers. 

 

You load up the software and test the computer overnight. We will also have some 

sophisticated test equipment we will use to test the computer when finished. We can also 

repair computers so the test equipment could be used for that. 

 

Customers have the following options: 

1 type of case 

1 type of keyboard 

1 type of mouse 

2 sizes of monitors (19” and 21”) 

2 different Intel CPU’s (fast, faster) 

1 or 2 CD-DVD drive that can write DVD’s and CD’s (optional) 

2 sizes of hard disks (big and you’ll never fill it up) 

1 soundcard, microphone and speakers (optional) 

1 wifi card (optional) 

1 wired network card (optional) 

1 type of motherboard 

2 choices of RAM memory (a lot and really a lot) 

Windows 7 

Office software suite (optional) 

 

Our objective is to build a computer within 2 days maximum, 1 day goal. 

Prices will be competitive. We will discount on quantity orders. 

Since volume is relatively low, you will have to buy the components from wholesale suppliers 

(rather than directly from the manufacturers)

 

AE 1 

 

For the Comp4U store, list the inputs, transformation process, outputs and feedback loops. 

 

AE 2 

 

For the Comp4U store, write a brief mission statement. 

 

AE 3 

 

For the Comp4U store, describe how you would use operations for a competitive advantage. Of the six 

areas: quality, cost, delivery, flexibility, after sale service, or a broad product line, which would you 

concentrate and why? 

 

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